Trade Mark Clearance: A Cautionary Tale For Brand Expansion
Brand owners seeking to expand their product offerings should conduct thorough trade mark searches to ensure their marks are clear for use in new categories. In White International Pty Ltd v WHITES POWERSPORTS AUSTRALIA PTY LTD [2025] ATMO 157, the trade mark applicant, Whites Powersports, sought registration in various classes including 7, 8, and 9 …
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