POF is now one of the few remaining independent IP firms of significance in Australia.
Your IP partner for business success
As a specialist IP firm, we offer you a comprehensive range of services from conception to enforcement. Our mission is to identify, protect, manage and enforce your IP assets, creating an IP strategy that is in line with your commercial objectives.
With a strong reputation built on more than 125 years of experience, we manage our clients’ IP portfolios across Australia, New Zealand, Papua New Guinea, Vanuatu and South-East Asia, and globally through our network of trusted associate firms.
The British Government recently announced its intention to ratify the Unitary Patent System. This article reviews the system and what options are available for IP protection in Europe.
In the recent decision of Verrocchi v Direct Chemist Outlet Pty Ltd  FCAFC 104, the Full Federal Court confirmed that Chemist Warehouse could not stop Direct Chemist Outlet from using the colour combination of yellow, red and blue, despite their concerns that use of these colours could cause confusion among their customers.