POF Seminar: A snapshot of designs today

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Presenter:  Helen McFadzean – Associate – Electronics, Physics and IT
People often say appearances are not everything. This is true for many things in life, but not in the field of product design. Creating the right product appearance can provide a powerful competitive edge in the market place.

The overall appearance of a product resulting from one or more visual features can be protected under Designs Law. But what is considered a visual feature of a product? What is the new and distinctive requirement? What does ‘substantially similar in overall impression’ mean? Who is the informed user? And what is the deal with the copyright overlap?

Join us in this seminar to explore these topics under the Designs Act 2003 – the legislation that has shaped the designs protection landscape in Australia for almost 14 years.

The duration of the seminar will be approximately 1 hour.


About the presenter:

Since Helen joined the IP profession in 2009, she has successfully obtained designs, patents and trade marks for a large number of businesses in Australia and overseas.

Helen’s background is Mechatronics Engineering and has experience in many technology fields including automation, medical apparatus, manufacturing processes and equipment, mining technology, signal processing, embedded software and control systems. Helen has also managed large designs portfolios for the fashion industry



Wednesday 28 February 2018


12:15pm for a 12:30pm start (Melbourne and Sydney)
11:45am for a 12:00pm start (Adelaide)


Melbourne office
Phillips Ormonde Fitzpatrick
Level 16, 333 Collins Street

Sydney office
Phillips Ormonde Fitzpatrick
Level 19, 133 Castlereagh Street

Adelaide office
Phillips Ormonde Fitzpatrick
Level 5/75 Hindmarsh Square

RSVP to marketing@pof.com.au

A light lunch will be provided. Please advise of any dietary requirements.