“In the middle of difficulty lies opportunity”
– Albert Einstein
As the COVID-19 outbreak is severely impacting the economy, companies are facing never-seen-before challenges and disruptions when it comes to protecting their brands.
While much of our everyday lives – such working from home, how we shop, and communicate – has migrated online, what are the implications for brand owners?
In this webinar, Marine will discuss:
- Cost-saving measures to maintain your existing trade mark portfolio.
- Brand strategy for businesses pivoting to new products or switching to an online model.
- Ins and Outs of COVID-19 extensions of time with IP offices around the world.
- How to use technology to improve online enforcement.
This webinar will be delivered using Microsoft Teams. Please click the registration link below to receive a calendar invitation, which includes instructions on how to access the webinar.