Amid slowing economic activity, COVID-19 has led to a surge in e-commerce and accelerated digital transformation. As lockdown measures got implemented, businesses and consumers increasingly “went digital”.
So did counterfeiters, moving the sale of fakes from the local streets to online marketplaces.
In Australia, this has resulted in a threefold increase in the number of counterfeit goods detected at the border (from $10 million worth of counterfeit goods detected in 2019 to $30 million in 2020).
How does this impact brand owners and what can be done to enforce trade mark rights efficiently in Australia?
This webinar will cover a number of topics including:
- How does trade mark enforcement in Australia differ from other jurisdictions?
- Working with the Australian Border Force.
- What remedies are available to owners of infringed trade marks?
- The limited courses of action against parallel importers.