Woolworths new brand under attack

There has been significant recent media coverage about the opposition by Apple to a Woolworths trade mark application, although this issue is not new.

Major Australian retailer, Woolworths Ltd, launched a new brand for its supermarkets last year and sought registration of the following mark in almost every class.

IP Australia advertised the application as accepted on 30 October 2008, with oppositions subsequently lodged by Apple Inc and the Pharmacy Guild of Australia.

The opposition process has been underway since January, with evidence in support due by 30 October 2009.