Victoria Bitter vs XXXX

The Age reports that Australia’s most popular beer Victoria Bitter (VB), has lost its crown to XXXX Gold from Queensland.  We take a look at their respective Australian trademarks over the years:

Not surprisingly, the owners of VB (SABMiller’s Australian subsidiary: Foster’s Group Ltd) and XXXX (Kirin Brewing Company’s Australian subsidiary: Lion – Beer, Spirits & Wine Pty Ltd) are prolific trademark filers in Australia.

Here is a sample of their trademarks in Australia over the years (click on an image to enlarge):

49851 67572
209009 134841
329999 225428
351105 134300
419529 215382
479813 527249
620997 983260
821870 1397241
1042679 1281049
1094764 1100235
1120097 1464107
1480685
1480691