On Wednesday 20 April, POF Deputy Managing Partner, Karen Spark, presented an Innovation Seminar on ‘Intellectual Property – What you need to know to prevent costly business mistakes’ at the Business Technology Conference and Expo in Darwin.
Sponsored by the Department of Business, the event was promoted in the NT Government Business Week news, profiling Karen Spark. The session covered the different forms of intellectual property protection available to gain a monopoly position in the market place. Karen shared her valuable insights, guiding attendees through the key steps in successfully planning and executing an IP strategy and how this can help to secure a competitive advantage and increase return on R&D investment.
Karen also demonstrated how changes to both new and existing products and methods can be protected and the scope of protection that can be obtained. Most importantly, attendees were taught the signals they should look out for to trigger the timely filing of applications for intellectual property rights.
The seminar was well received with over 30 people in attendance, including science and engineering innovators working in academic, government and industrial research, as well as managers and business leaders.