“Because you’re worth it”, L’Oreal Named Most Valuable Cosmetics Brand, Old Spice makes a comeback
Who could forget the “I’m on a horse” television advertisements for Old Spice starring Isaiah Mustafa. The brand’s savvy advertising campaigns have delivered dividends for its parent company, Procter & Gamble, as it has entered this year’s Brand Finance’s Cosmetics 50 at number 36.| Brand Finance Chief Executive David Haigh said “Perceptions of the Old …
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