Trade Marks

Icon for Services Trade Marks

Carefully chosen and well-protected trade marks can be your business’s most valuable assets to help secure your competitive advantage in an increasingly crowded marketplace.

Trade Marks banner
Trade Marks banner

Your trade marks represent your brand’s identity and reputation. It helps you stand out from competitors, build trust with customers and deter imitators. In today’s global market, protecting it is essential.

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Our team of registered trade marks attorneys work closely with clients to develop strategies that align with their commercial goals and ensure their brand assets are secure. Some of our trade marks attorneys are also registered patent attorneys and/or lawyers, allowing us to provide seamless, strategic advice across all aspects of intellectual property – from registration and enforcement through to commercialisation and dispute resolution.

We assist clients ranging from start-ups to some of the world’s best-known brands. Whether managing single trade marks or a complex international portfolio, we build long-term relationships with our clients, staying ahead of renewals and official requirements to ensure their rights remain protected.

For clients with large IP portfolios, we can provide access to our secure online platform, IPSYS. This platform enables clients to download portfolio reports, view upcoming deadlines, easily instruct us on renewals, and to monitor spend. Exclusive to our firm, IPSYS is a unique web-based portal that allows our clients to view their intellectual property portfolio online in real time.

With a diverse network of contacts throughout the Asia Pacific region, we also act as a central point of contact for coordinated IP protection outside of Australia. Our team manages filings, prosecution and enforcement throughout the Asia Pacific, providing streamlined communication, consistent strategy and reliable local insight.

Our Trade Marks Services

Trade marks clearance, due diligence, searches and watching

Identifying risks and advising on the registrability of trade marks in Australia and overseas. 

Application preparation and lodgement

Directly filing applications in Australia and New Zealand. 

Examination responses

Managing and responding to examiners’ objections. 

Developing cost-effective protection strategies in Australia and overseas.

Brand selection advice

International trade marks

Coordinating applications in foreign jurisdictions, including International Registrations under the Madrid Protocol. 

Anti-counterfeiting, customs seizure and brand protection programs

Taking action against the importers and distributors of counterfeit products offline as well as online.

Opposition and removal proceedings

Conducting and defending proceedings before IP offices and tribunals. 

Assignments and licensing

Advising on, preparing, and recording trade
marks ownership or licence arrangements.

Domain names

Advising on domain names, cybersquatting and social media.

Portfolio management

Maintaining trade marks and IP portfolios, including renewals and strategy reviews.

Marine Guillou headshot

Marine Guillou

Principal
Melbourne
Michael O'Donnell headshot

Michael O’Donnell

Principal
Melbourne
Anita Brown headshot

Anita Brown

Principal
Melbourne
Magda Bramante headshot

Magda Bramante

Special Counsel
Melbourne

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Trade marks play a key role in protecting that brand and securing a stronger market position as new products and services enter the market.
Jacqueline Leong

18 March 2026

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Otsuka Update: High Court Grants Special Leave to Appeal

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12 March 2026

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High Court listens to local designer, Katie Perry’s roar…

The High Court has today allowed Australian fashion designer Katie Jane Taylor (born Katie Jane Perry)’s appeal from the Full Court of the Federal Court of Australia in relation to her trade mark registration KATIE PERRY.
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11 March 2026

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