When can a colour be a trade mark?

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The Federal Court has again looked at the vexed question of colours operating as trade marks. In the decision of Frucor Beverages Limited v The Coca-Cola Company [2018] FCA 933, the Federal Court determined that the colour green, as used by Frucor Beverages in relation to its V brand of energy drinks, did not operate as a trade mark, despite high sales of products in green cans over many years.

In this presentation, Greg Chambers will review the recent Frucor decision and analyse key findings to better understand what action can be taken to maximise the prospects of colours being used to distinguish products being registrable as trade marks.

The duration of the seminar will be approximately 1 hour.

About the presenter:
Greg Chambers – Board Chair, Partner – Phillips Ormonde Fitzpatrick Lawyers
Greg is the Chairman of the Phillips Ormonde Fitzpatrick Board and has been with the firm since 1985. He was a founding partner of Phillips Ormonde Fitzpatrick Lawyers in 1996.



Wednesday 15 August 2018

12:15pm for a 12:30pm start (Melbourne and Sydney)
11:45am for a 12:00pm start (Adelaide)


Melbourne office
Phillips Ormonde Fitzpatrick
Level 16, 333 Collins Street

Sydney office
Phillips Ormonde Fitzpatrick
Level 19, 133 Castlereagh Street

Adelaide office
Phillips Ormonde Fitzpatrick
Level 5/75 Hindmarsh Square


RSVP to marketing@pof.com.au

A light lunch will be provided. Please advise of any dietary requirements.