Whether you operate in fast-moving consumer goods, luxury fashion or lifestyle products, consumers move quickly – and competitors move even faster.
Protecting the uniqueness of your products is essential to commercial success and extends far beyond function to include shape, colour, packaging, textures, sounds and other distinct brand elements that define your customer experience.
We work with organisations of all sizes – from global brands to emerging Australian businesses. Our clients in this sector include producers of cosmetics and skincare, luxury and ready-to-wear fashion, outdoor and performance apparel, automotive products and office supplies. We are trusted by some of the world’s largest FMCG companies and advise multinational department stores, pharmacies and retailers on their brand and product protection strategies.
Our team advises across the full lifecycle of brand and product development. We conduct trade marks searches, filings and portfolio management, and represent clients in disputes, oppositions and infringement matters. Our specialist designs team also ensures that the visual appearance of your products is protected and enforceable.
We also have significant experience in anti-counterfeiting and work with Custom authorities to intercept fake products at the border. We can also coordinate test purchases as well as market surveys.
In a market where differentiation is everything, organisations continually refine their offerings to create memorable, premium customer experiences. Early-stage due diligence – whether assessing patentability, trade marks availability or design protection – helps secure your competitive edge and mitigate risk, including threats emerging from overseas markets.
We are deeply invested in the commercial success of your products and clients value our commitment to helping them do business better. We focus on practical, commercial outcomes and tailor our advice to your goals, budget and market environment. Our strategies are designed to protect what makes your products unique while enabling you to launch, expand and evolve confidently.
Beyond our advice, our professionals stay up to date with developments by actively contributing to the consumer and retail sector. They regularly present to clients’ marketing teams, retail associations and industry bodies on regulatory changes and trends affecting brand and product protection.
