Counterfeit products remain a significant and growing threat across sectors including fashion, pharmaceuticals, fast-moving consumer goods, automotive and consumer electronics.
Counterfeits can damage brand value, impact revenue, expose companies to safety and regulatory risks, and even put consumers at risk. Over time, these activities can undermine market trust and cause lasting commercial damage.
Our anti-counterfeiting team has extensive experience assisting intellectual property owners to identify, investigate and take action against counterfeiters, importers and distributors. We support organisations of all sizes with coordinated investigations – including test purchases, evidence gathering and surveillance – together with comprehensive legal support such as cease-and-desist letters, court orders, infringement actions and enforcement strategies across both Australian and international markets.
Our lead Principal for anti-counterfeiting, Marine Guillou, previously worked in-house as an Anti-counterfeiting Area Manager within a major global organisation. This experience gives our team deep commercial insight into the operational pressures, risk environments and internal processes involved in safeguarding market-leading products from external threats.
As the exclusive Australian and New Zealand partner of REACT, a leading international anti-counterfeiting organisation, we provide clients with access to global enforcement. This partnership allows us to facilitate cross-border action and protect your rights effectively in Europe and other key markets.
Customs authorities remain the frontline defence against counterfeit goods – responsible for approximately 70% of all seizures worldwide. We work closely with Australian Border Force and other customs agencies to assist officers in identifying suspect shipments, determining authenticity and enabling the lawful seizure of infringing goods.
