The television show highlights numerous issues faced by brand owners (including some POF clients) in order to deal with fake items in the UK but also worldwide. These include:
- The huge scale of the problem as counterfeiting is one of the largest sources of criminal income worldwide.
- The level of sophistication of the counterfeiters.
- The links between counterfeiting and organised crime (the proceeds of the sales of fakes have been identified to fund everything from terrorism to human trafficking).
The program also shows the great work undertaken by the Police in Manchester, conducting more than 100 raids through its Operation VULCAN to dismantle counterfeiting activities and underlying organised criminal groups and also the cooperation between the Police and the brand owners who authenticate the goods after raids have been conducted.
In Australia, POF is proud to be at the forefront of the fight against counterfeiting. We have been the exclusive partner of REACT, a leading global anticounterfeiting organisation headquartered in Europe for more than 13 years. We work very closely with Australian Border Force to seize counterfeit goods at the border before they reach the market. This includes training officers on how to recognise genuine from counterfeit goods on behalf of our clients. We also coordinate investigations and purchases of fake items and issue cease and desist letters to counterfeiters. Our expertise includes issuing civil proceedings and organising the destruction of fake products as well.
Discover how POF plays a role in the fight against fake fashion: Anti-counterfeiting.
