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An Introduction to Trade Marks in Intellectual Property

An effective trade mark strategy is crucial to securing your competitive advantage in an increasingly crowded marketplace. A carefully chosen trade mark can be one of your business’ most valuable assets, boosting brand identity and helping to differentiate your products and services. This fact sheet provides a comprehensive overview of the value of trade marks, as well as common questions answered about the registration process, renewals, protection and enforcement.

Bid for ‘Champagne’ type trade mark protection for ‘basmati’ hits first bump

The Trade Marks Office rejected the application for BASMATI for rice. but has approved an application for a logo that incorporates the term.

StockX jumps on bad faith trade mark

Trade mark squatting, where a person registers a trade mark merely to sell for a profit at a later time, is a big issue in China and a headache for many brand owners.

Trade Mark Clearance: A Cautionary Tale For Brand Expansion

Brand owners seeking to expand their product offerings should conduct thorough trade mark searches to ensure their marks are clear for use in new categories.

How Can Australian Businesses Protect Their Trade Marks Overseas?

An Australian trade mark registration only secures your rights within Australia. If you plan to sell your product or services in other countries, you will also need to register you trade mark in those jurisdictions.

Full Court shares ‘Insights’ and casts ‘Harbour Lights’ on trade mark ownership rights

Exploring trademark ownership rights post-Accor and Pham Global. How the Full Court redefined “dominant cognitive cues” in Australian trademark law.

“ZRO FUX” given… a trade mark registration

Provisions to prevent the registration of scandalous trade marks have long existed and have been used to exclude previous marks deemed highly offensive in society when the trade mark would cause “a significant degree of disgrace, shock or outrage”.

A milestone for trade mark non-use applications

Understanding the Trade Marks Act s.93(2) milestone. How the shift from registration date to date entered into the Register impacts non-use applications.

Update to Australia’s Trade Mark Regulations

Australian trade mark practitioners should be aware of some changes to the Trade Mark Regulations 1995 which are effective before the end of 2025.

Trade Marks

Our team of registered trade marks attorneys work closely with clients to develop strategies that align with their commercial goals and ensure their brand assets are secure.

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