FEATURED INSIGHT
An effective trade mark strategy is crucial to securing your competitive advantage in an increasingly crowded marketplace. A carefully chosen trade mark can be one of your business’ most valuable assets, boosting brand identity and helping to differentiate your products and services. This fact sheet provides a comprehensive overview of the value of trade marks, as well as common questions answered about the registration process, renewals, protection and enforcement.
How Can Australian Businesses Protect Their Trade Marks Overseas?
An Australian trade mark registration only secures your rights within Australia. If you plan to sell your product or services in other countries, you will also need to register you trade mark in those jurisdictions.
Marine Guillou
4 June 2026
An Introduction to Designs in Intellectual Property
If the appearance of your product is unique, it may be worth protecting with a registered design. Design registration protects the overall appearance of a product and can also act as a deterrent to others who might want to copy and commercialise a product with a similar appearance.
Davin Merritt
1 June 2026
Best method disclosure for divisional patent applications
Australia’s Full Federal Court, in The NOCO Company v Brown and Watson International Pty Ltd [2026] FCAFC 44, has confirmed that applicants for divisional patent applications have an obligation to disclose the best method known to them at the filing date of the divisional application.
Dr Matthew Overett
13 April 2026
High Court listens to local designer, Katie Perry’s roar…
The High Court has today allowed Australian fashion designer Katie Jane Taylor (born Katie Jane Perry)’s appeal from the Full Court of the Federal Court of Australia in relation to her trade mark registration KATIE PERRY.
David Longmuir
11 March 2026