About IP
Domain Names
Importance of Registration
Typing a domain name into a browser is still the most common way people find websites and email today is the most popular form of communication in business – so it is clear that the domain names can be one of an organisation’s most valuable assets.
The integral role the Internet plays in business today means the domain name strategy of the company is important and should be treated as a high priority.
A short-sighted approach to domain names can be expensive, particularly if another organisation registers the business name as a domain name and the company needs to make significant changes to the branding of the company.
A domain name should be registered for a number of reasons:
- They are scarce. Good internet domain names are a rapidly diminishing commodity.
- They are allocated on a first-come, first-serve basis.
- They are important. The internet domain name has become a vital part of corporate branding.
- In the 21st Century, the Domain Name will be as important as the trademark and is the online identity in the local and global marketplace.
- They are versatile and important for brand reinforcement and recognition.
